The Wednesday market
bus from
Wyke Regis and Abbotsbury to Dorchester, started by Barrys Coaches in
1981, and operated in recent years by Wessex Bus, was now run by
Sureline as route 61 from autumn 2004. From 31
January 2005 Sureline ran the 43 Askerswell-Bridport and the 73
Maiden Newton-Bridport services. (The latter run most
recently by South West Coaches, ex-Wakes, and of course
originally by Pearce of Cattistock).
More developments in
2005
included the takeover by Sureline from First of the 7 / 7A Weymouth -
Portland Verne routes as from 29 May. The X7 and X7A from
Downclose Estate were extended to Portland and The Verne. The former
Weaverbus route from Weymouth to Winfrith Technology Centre now
became Sureline service X30 from 25 July, and was extended to run to
and
from Portland. The X25 Conservation Express
open-topper route to Lulworth Cove and Monkey World was
reintroduced for the summer period (3 July to 2 September
2005). From 25 July service 73 Maiden Newton to Bridport had a
new dedicated easy
access Mercedes midibus and operated on a semi-flexible basis with
on-demand off-route diversions (marketed by the Dorset County Council
as "Door to Dorset").
From Monday 8 August
2005 the
route of the X10 was revised to serve St. George's Estate,
Portland and also the National Sailing Academy in Portland on request (but the 1X
Saturday route was not so altered). From Monday 5 September
2005 Sureline took over the operation of rural services 212 Dorchester -
Maiden Newton - Cattistock - Yeovil and 216 Dorchester - Cerne Abbas -
Sherborne - Yeovil with an improved timetable on a two hourly headway
circuit of the two routes combined. Most recently operated by
First, the 212 is a direct desendant of the former services of Pearce of Cattistock whilst the
216 was operated for many years by Bere
Regis. The ASDA free bus services in
Weymouth were withdrawn after the close of service on Friday 2
September 2005.
Spring of 2006 saw a
new
maintenance facility opened at Southwell Business Park as well as some
timetable alterations from 24 April. After three and a half
years this thriving operation now employed some thirty
drivers, with a peak vehicle requirement of
fourteen. There were timetable changes again from 24 July
2006,
which included the new X37 fast bus between Weymouth, Dorchester and
Yeovil, with convenient timings for students at Yeovil College and
hospital nurses as well
as other journeys. Also all buses now operated from the
Tradecroft depot in Portland with none outstationed at Dorchester as
happened previosuly for the 212 and 216 routes. A new innovation
was summer only route X
from Seaview Holiday Camp to Weymouth, but the X25 open top
service no longer operated (although Monkey World started to run
their own shuttle bus service to and from Wool railway station).
Four and a half
years of
operation saw timetable revisions again in January 2007, with
a
reduction of service on the Portland Verne and Grove sections of routes
X7 and X7A, and a thinning out of Saturday operations on the main
Portland - Weymouth- Dorchester route, which was now principally
comprised of positioning journeys for the 212 and 216 services at
Dorchester. 2 April 2007 saw
further changes, especially north of Dorchester,
with Sureline still operating commercially on the 212 through
Cattistock to Yeovil but now on Monday to Friday only.

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Sureline Mercedes 709 L312AUT in the lanes near Evershot on the 212 service to and from Dorchester.
(photo by Keith Newton)
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The Saturday operation of
the 212,
together with the Dorchester via Cerne Abbas to Sherborne and Yeovil
216 route (and the Damory Coaches routes through
the Piddle Valley) were largely replaced by Door-to-Dorset
flexible
demand responsive services, sponsored by the county council
and operated by Nordcat of Sturminster Newton. This had
already
happened on the Sureline Maiden
Newton - Bridport 73 service, as well as north of Wimborne on the
Nordcat ex-Stanbridge 300 routes, also east of Dorchester on the
Nordcat 101 / 103 routes to
Wool,
Bovington and Lulworth. Many of these journeys had to be
booked
in advance by phone and could only be used by clients who had
registered
in advance as service users, which seemed a strange way to encourage
people to use public transport!
A
new X14 route providing a two journeys Monday to Friday off peak
shopping service operating on schooldays only from the Brackendown
Avenue area of Preston to Weymouth started on Monday 26 November
2007. Further Sureline timetable changes were made on 2 January 2008 on
routes X7A, X10, X37 and 212, including provision of a daily shopping
journey from Chickerell to Dorchester by diverting one of the X10
journeys. Again timetable changes were made on 1st
September of that year. Yet again, the timetable for the 212 and
X37 services from
Dorchester to Yeovil was amended on 26 January 2009, this time for
the routes to run on
schooldays only. The Door-to-Dorset service D11 covered the route
on non-schooldays and Saturdays. A further timetable revision on
20 April concentrated the main thrust of the operation of the X10 and
X20 routes on to the Weymouth to Dorchester sector, with much reduced
service to and from Portland (which destination, as may be recalled,
was the original principal thrust of the competitive operation when
Sureline
started in 2002).
From 26 October 2009 the Sureline
operation was taken over by South West
Coaches of Wincanton (successors to
the long established Wakes of Sparkford and
Wincanton) and the original founders of Sureline David Beaman and Bill
Landucci left the company. Fleet size at the time was fifteen
with a staff of thirty employees. Mr Beaman explained the
decision behind selling the company: "the legislative scene that
regulates the operation of local bus services was making it
increasingly difficult for a small company such as Sureline to operate
efficiently and generate the funds necessary to invest in the bus
fleet. Against this backdrop, Sureline’s future is now to be part of a
bigger group that had the resources to further develop the services
currently operated and invest in the bus fleet.” Sic transit
gloria mundi. The new owners continued many of the services that
were provided by Sureline including the original route to Portland.
However this was withdrawn in February 2013, with the reason cited
as being lack of adequate recompense for carrying concessionary pass
holders.
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